how to develop an effective social media strategy
At the inaugural Communicating Careers Conference, hosted by and at Boston University, I served on the planning committee and delivered a presentation on the lessons learned and strategies we employed in redeveloping the Center for Careers and Life After Brown social media strategy.
Often times, it can feel like our social media accounts act simply as a megaphone shouting “Jobs! Tips! Events!” but with little reciprocity. With changing algorithms for how our different channels reach our audience and with the need for quicker, bite-sized content, it’s important for career development offices to consistently evaluate the effectiveness of their social media channels. In this presentation, learn how Brown University’s CareerLAB structures our social media strategy, utilizes Peer Career Advisors to find and schedule meaningful and engaging content, and how we are using metrics to evaluate for future changes.